How I Found My Brands Values

April 22, 2025

As a business owner, my brand values are what drive my decisions and help me stay successful. Read more to learn how to develop your own and learn how I continue to follow mine.

I’ve always believed that strong values are the backbone of any successful brand. Today, I want to share with you the brand values that drive my work and shape my relationships with clients and the community in hopes that maybe you can learn something when finding values for your brand. These steps are crucial as these values that you set will be what guide your decision-making process in the future!


Why Brand Values Matter

Your brand values are the foundation of your professional identity. They:

  • Guide your decision-making
  • Attract like-minded clients
  • Differentiate you from competitors
  • Inspire your work and creativity


Steps to Define Your Brand Values

  • Reflect on Your Purpose
    Start by asking yourself: Why did you choose this career? What impact do you want to make? At Storm Hedman Films, our purpose is “To create meaningful and impactful video content, so that community-based business owners can spread their message, ideas, and story in a more engaging and relevant way to grow.”
  • Identify What Drives You
    List the principles that motivate you in your work. For example, at Storm Hedman Films, I value meaning, impact, care, personal connection, professionalism, growth, and trust.
  • Consider Your Ideal Client Relationships
    Think about how you want to interact with clients. Do you prioritize collaboration, transparency, or innovation?
  • Align with Your Target Market
    Ensure your values resonate with your target audience. For instance, I focus on community-based business owners in Bellingham, WA.
  • Prioritize and Refine
    Choose 5-7 core values that best represent your brand. Be specific and avoid generic terms.

    Example: Storm Hedman Films’ Values in Action

    Meaning: The Heart of My Content

    • As a videographer and storyteller, I don’t just create videos; I try to craft meaningful stories. Every project I undertake is infused with purpose and significance. I strive to produce content that resonates deeply with viewers and leaves a lasting impression.

    Impact: Beyond the Screen

    My goal is to create videos that don’t just entertain but also make a difference. I like to measure my success not just in views or likes, but in the tangible impact my content has on my clients’ businesses and the community at large.

    Caring: The Foundation of Our Relationships

    I believe that genuine care for my clients sets is what will set me apart. I am not just a service providers, but I am invested in your success. This caring approach extends to every aspect of my work, from initial consultations to final deliverables.

    Personal Touch: Keeping It Real

    In an industry often dominated by corporate feel, I look to maintaining a personal connection with our clients. I want every interaction with Storm Hedman Films to feel authentic and tailored to your unique needs.

    Professionalism: Setting High Standards

    While I value personal connections, I never like to compromise on professionalism. I am commitment to high standards to ensure that every video I produce meets and exceeds the client’s expectations.

    Growth: A Shared Journey

    Growth is at the core of what I do. I am not just focused on my own growth as a business, but also on facilitating growth for my clients. Every video I create is designed to help your business expand and flourish.

    Trust: Building Strong Connections

    Trust is the cornerstone of any successful partnership. I work tirelessly to earn and maintain the trust of my clients. I believe in transparency, reliability, and consistently delivering on my promises to the client

    Your Turn: Crafting Your Values

    Now it’s your turn to develop values that reflect your unique brand. Remember:

    • Be authentic to who you are and what you believe in
    • Make your values specific and actionable
    • Ensure they align with your target market’s needs and expectations
    • Use them to guide your decision-making and client interactions

    As you work on defining your brand values, remember that this is an iterative process. Don’t be afraid to refine and adjust as you grow and gain more experience in the industry. By establishing clear and meaningful values, you’ll create a strong foundation for your personal brand within our squad. These values will not only guide your work but also help you connect more deeply with clients and stand out in the competitive world of video production. I’m excited to see the unique values each of you will develop. Remember, your values are a reflection of your professional identity – make them count!

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